Last week I was reading this piece of news at Leaprate: IG and CMC Markets continue to lead crowded Australia retail forex market based on a survey made by Australia-based research firm Investment Trends.
Investment Trends has recently published a retail FX report for its home market: The Investment Trends 2015 Australia Foreign Exchange Report, based on a survey of 13,910 online investors including 3,967 active FX traders.
One of its key findings for me was to know the current number of active traders in Australia. For Investment Trends, the number of active traders – that is traders that placed at least one trade in the past 12 months – was 49,000, remaining the same as a year earlier.
I asked our SEO expert Cristian Sanchez if he could dig in into our analytics data and let me know how many active users we have from Australia. As you can see in the image below, in the month of March 2016, we got over 35,000 unique visitors or users from Australia, so if there was 49,000 active FX traders in Australia that month, that means that 72% of the retail FX traders based in Australia visited FXStreet.com in the month of March….. Amazing!!!!
I know that I used simple and quite silly math, but – one way or the other – the market share we hold in Australia is really big!
Well done guys!