Investment Trends has recently published a retail FX report for its home market: The Investment Trends 2015 Australia Foreign Exchange Report, based on a survey of 13,910 online investors including 3,967 active FX traders.
One of its key findings for me was to know the current number of active traders in Australia. For Investment Trends, the number of active traders – that is traders that placed at least one trade in the past 12 months – was 49,000, remaining the same as a year earlier.
I asked our SEO expert Cristian Sanchez if he could dig in into our analytics data and let me know how many active users we have from Australia. As you can see in the image below, in the month of March 2016, we got over 35,000 unique visitors or users from Australia, so if there was 49,000 active FX traders in Australia that month, that means that 72% of the retail FX traders based in Australia visited FXStreet.com in the month of March….. Amazing!!!!
I know that I used simple and quite silly math, but – one way or the other – the market share we hold in Australia is really big!
After an incredible January with the SNB removing the EURCHF floor and the ECB launching a bigger than expected QE, actions that drove traffic numbers to levels never seen before, we saw a strong set back in traffic figures in February, a nice recovery in March and a downward consolidation in April. This consolidation was higher in most of the Languages sites than the English site.
All sites went south in traffic numbers but the Arabic site that has gained a nice 37 percent in page views since January 2015. We also saw the traffic from mobiles and other devices flat (0.62 percent) while our News & Calendar App for IOS and Android kept gaining traffic and registered a nice 2.7 percent increase.
Comparing traffic figures in April 2015 vs. same month previous year for the English main site, we see an increase of 18 percent in sessions, 31 percent in unique visitors and 8 percent in page views.
On the negative side, page per session went south another 9 percent as a direct consequence of the improvement we have experienced in SEO that increased the new sessions by a nice 13 percent. We still can not evaluate the huge fall in average session duration as data was heavily distorted till we found out in January 2015
Overall October was not a bad month in terms of traffic figures to FXStreet’s sites at all. Even though the main site FXStreet.com (English) fell a limited -1.15% from September – after growing a nice 17% vs August – the total figures were positive reaching a growth of 3.6% thanks to the extraordinary performance of the News & Calendar App for IOS and Android, the Chinese Traditional, Spanish, Russian and Arabic sites.
The News & Calendar App is already scrapping now 1M views.
Top Forex Tweeter Branching Out as Volatility Bites By Lucy Meakin and Todd White at Bloomberg Jul 29, 2014 10:26 AM GMT+0100 When it comes to building influence in foreign-exchange markets, institutions from CME Group Inc. to the International Monetary Fund can take a lesson from a Barcelona-based website with a staff of 50.
FXStreet News is ranked top worldwide among Twitter Inc. users of currency-market analysis, according to data compiled by Bloomberg based on followers, retweets and frequency of posts being tagged as a “favorite.” The website publisher of in-house and outside research on foreign exchange is run by Francesc Riverola and Miriam Pinatell, the husband-and-wife team that founded it in 2000 with web developer Sergi Fernandez. Full Story
Binary Options is a fast growing industry that needs from a higher level of transparency to really reach main stream. My friends and colleagues at the Financial Commission are working hard to bring transparency and trust not just to the Forex industry but now to the Binary Options industry.
No doubt about it, this is good news!
Well done guys!
Financial Commission Certifies First Binary Options Platform, Binarystation
July 22, 2014 – Hong Kong & New York: The Financial Commission has today-announced that it has begun binary option trading technology certification. Binary options firms and binary options technology providers seeking membership eligibility with the Hong Kong domiciled organization can now request certification of their platforms.
The industry-driven independent organization provides an unparalleled dispute resolution process between online brokerages and their end-customers, helping to avoid costly arbitration and/or regulatory complaints which typically leave the customer and brokerage with a negative relationship experience, and customer dis-loyalty. The announcement marks the start of a potential new wave of member applicants from the binary options industry to join the commission. Full story