After an amazing January with the SNB and the ECB shaking the markets and driving FXStreet’s traffic numbers to levels never seen before, we have seen a consolidation in the months ahead and May was nothing more than a consolidation month like the previous ones.
Most of the twenty sites lost traffic in May from previous month except the big three that gained some traffic: English website, Spanish and Traffic from tablets and mobile to the touch version of the site. Arabic site added in May a new 12 percent to the 37 percent gained in page views since January 2015. If we compare the first 5 month of the year from same period previous year, the Arabic site has gained 70 percent sessions, 87 percent unique users and 40 percent page views. Nice job guys!
We also saw a 5 percent decrease in our News & Calendar App for IOS and Android. We still do not know if the decrease was caused by the release of a new version that distorted traffic figures or if it’s just a natural decrease of the traffic.
Comparing traffic figures in May 2015 vs. same month previous year for the English main site, we see an increase of 17 percent in sessions, 31 percent in unique visitors and 13 percent in page views.
Western Countries lead the growth
I already wrote about this in my last blog post Western Countries lead FXStreet’s Traffic Increase in 2015 but I think it is worth to highlight it once again. The most positive news from traffic point of view is the increase in traffic seen in the first five months of the year has been lead by the United Kingdom, Canada, Australia and the United States, the most competitive and profitable markets in the retail FX industry.
In this first five months of the year, the traffic from the US has grown 14 percent, the UK traffic another 31 percent, Canada 17 percent and Australia another 16 percent.
Comparing May with same month previous year, the jump in traffic is even bigger with the traffic from the UK growing 35 percent, followed by Australia 30 percent, Canada 26 percent and the US 19 percent. Also, worth highlighting the good performance of Singapore that grew 19 percent.
Keep the good news coming!
Traffic Numbers for FXStreet.com (English) in May 2015 vs. May 2014
2,422,471 vs 2,065,119
635,349 vs 485,410
6,757,940 vs 6,004,362
Pages / Session -4.05%
2.79 vs 2.91
Avg. Session Duration -42.35%
00:05:34 vs 00:09:40
Bounce Rate +9.80%
43.14% vs 39.29%
% New Sessions +12.74%
20.93% vs 18.57%
|Sessions||Users||Page Views||Growth %|
|Forex.es (Spanish Forum)||41,843||23,666||143,575||-5.52%|
|FXstreet.cn (Chinese Simplified)||48,395||20,219||312,368||-7.73%|
|Fxstreet.hk (Chinese Traditional)||151,614||25,894||414,870||-2.60%|
|FXstreet Mobile Touch||304,974||54,633||1,191,570||2.86%|
|Forexstreet.net (Social Network)||30,791||11,232||75,472||-28.06%|
|FXStreet News & Calendar App||207,666||15,111||606,168||-5.34%|